About
We hustle for nature restoration and wildlife conservation!
Welcome to our online platform where you can shop with purpose!
Every single penny of profit from your purchases goes straight into restoring nature!
Yep, we’re talking about replanting the massively degraded Spekboom thicket, restoring eroded soil, and helping wildlife reclaim their habitats.
As they say, a picture is worth a thousand words, so we’ve got an incredible video that beautifully captures our mission and the drive behind this:
Our Story
Mimnat was born out of a burning desire to restore the degraded Spekboom thicket in South Africa, and to bring back the wildlife that used to roam it.
Can you imagine MILLIONS of antelope running on the horizon… almost like the wildebeest migration in the Serengeti.
Now imagine instead of wildebeest, it’s MILLIONS of springbok.
Well believe it or not, that used to be a reality about 200 – 300 years ago in the Karoo in South Africa.
This great migration of springbok ended due to humans erecting fences, and making roads.
Millions of wildlife were killed due to competing with livestock for grazing.
And as the human population keeps on expanding, wildlife loses its habitat.
If that isn’t enough, about a million hectares of Spekboom thicket got overgrazed and destroyed due to humans.
After I continued to witness and study the vast degraded land and loss of wildlife, I decided I can’t just sit and do nothing, I have to do something.
Our first goal is to use e-commerce and rewards-based crowdfunding as a means to fund the purchase of a degraded farm. To restore it, and to reintroduce the wildlife.
Our second goal is to turn that piece of land into a destination for people to come and enjoy nature, wildlife and to escape the concrete jungle.
We would use all profits generated with that for further conservation and nature restoration.
Our ultimate goal is to figure out ways to assign value to wildlife and sustainable farming.
Take the rhino for example. On the brink of extinction.
Why? Because it doesn’t have legal economical value.
We don’t eat their meat, we can’t sell their horns, so they get poached each and every day.
It is too expensive to keep them safe against poachers, and that is why their numbers are rapidly declining.
